Tag Archives: social network

Teens aren’t abandoning “social.” They’re just using the word correctly. | Understandings & Epiphanies | Medium

Advertisers are perplexed and a little angst-y.

I know this, because I work in advertising. Wait. Don’t stop reading because I admitted that. This isn’t about advertising. It just happens to start there.

“Teens Are Leaving Social Media in Droves Oh My God We’re Doomed Hold Me”

A few weeks ago, that was basically the subject line in every advertising industry newsletter. The source of the panic was a just-released study by Piper Jaffray that asked 5,000 teens to name their “Most Important Social Media Site.”

The result? Many old-school social media sites saw a fairly significant dip in preference over six and twelve months.

Read more via: Teens aren’t abandoning “social.” They’re just using the word correctly. — Understandings & Epiphanies — Medium.