Advertisers are perplexed and a little angst-y.
I know this, because I work in advertising. Wait. Don’t stop reading because I admitted that. This isn’t about advertising. It just happens to start there.
“Teens Are Leaving Social Media in Droves Oh My God We’re Doomed Hold Me”
A few weeks ago, that was basically the subject line in every advertising industry newsletter. The source of the panic was a just-released study by Piper Jaffray that asked 5,000 teens to name their “Most Important Social Media Site.”
The result? Many old-school social media sites saw a fairly significant dip in preference over six and twelve months.